Welcome to Ratiba
The operating system for safari operators, DMCs, and travel agencies. Build itineraries, price safaris, send proposals.
Ratiba is purpose-built for the African safari market. It replaces the patchwork of spreadsheets, Word templates, and PDFs that most operators use today with a single workspace for content, pricing, itineraries, and client proposals.
This documentation walks through every part of the product, from setting up your workspace for the first time to building a multi-day, multi-park safari and sending a live client proposal.
What you can do with Ratiba
- Build itineraries day-by-day with an AI assistant that pulls from your own content library.
- Price safaris automatically using rate cards for accommodations, parks, vehicles, and transfers.
- Send proposals as branded, interactive web pages, not flat PDFs.
- Collaborate with your sales and operations team on the same live trip.
- Manage clients end-to-end, from first enquiry to signed proposal.
How the docs are organized
- Getting started covers signup, onboarding, and a 10-minute first-itinerary tour.
- Concepts explains the core data model: itineraries, rate cards, content, proposals.
- Content library is where you store accommodations, activities, and images.
- Rate cards is where supplier costs and seasonal pricing live.
- Itineraries walks through building a trip, pricing it, and sharing it.
- Clients, Tours, Team, and Billing cover workspace management.
- FAQ answers the questions we get most often.
Who Ratiba is for
Ratiba is built for inbound safari operators in East and Southern Africa, destination management companies (DMCs), and travel agencies that sell custom safaris. If you build trip itineraries by hand in Word and price them in Excel, Ratiba will save you hours per quote.
Need help?
Email support at support@ratiba.io or book a setup call from the in-app help menu.